HEAL: lash & repair gel

you don't need a separate marketing plan for this — HEAL sells itself if you fold it into what you're already doing. and there's a bigger point worth making to your client while you're at it: ZOOM, FLEX, STANDARD, BALANCE, and HEAL all come from manufacturers in south korea. what you use in the chair and what they take home aren't different tiers — it's one system, start to finish, made in korea the whole way through.

• put it in frame — the aftercard photographs well. drop it into your before/after posts or stories, it's free content that also happens to sell the add-on.
• plant it at consult — mention aftercare before the service even starts, not at checkout. it stops feeling like an upsell and starts feeling like part of the plan.
• bundle it into relifts — fold a sachet into VIP or repeat-client packages. it's an easy way to make a returning client feel taken care of without discounting your actual service.
• sell the whole system, not just the step — "this is from the same korean manufacturers behind everything I used on you today" is a stronger pitch than "want some repair gel?"